Special video screencasts allow you to watch me create a blog using the exact steps outlined in Blog Lightning

Blog Lightning - How To Create and Promote Your Small Business Blog In A Flash

A step-by-step blogging success tutorial from award winning* small business blogger and marketing coach John Jantsch.

Okay, so you've seen and read all about the power of blogs for building a business and enhancing your marketing and you're convinced. . .you must add a blog to the mix. And why not, I mean blogs have become a proven marketing vehicle for organizations large and small.

Thought leaders using blogs as tools have emerged more powerful than many of media sources that used to cover them. Blog publishers are discovering that search engines, such as Google, Yahoo and MSN, are giving priority treatment to blog content. And, as a marketing tool, integrated with a traditional web site, newsletter and other forms of online and offline advertising, blogs have no equal in terms of return on investment (A fancy way of saying that blogs give a lot of bang for the buck.)

If you're an independent professional or small business owner, blogs still offer one of the greatest opportunities around to stand out from a crowd, appeal to the media and find new sources of leads but, the word on blogs is out. Last year's red hot marketing discovery is this year's must have marketing tool.

Now that blogs are cropping up like mushrooms on a muggy day, in order for you to get the most from your blog, you've got to do it right. You've got to learn from someone who's been creating and promoting blogs the right way, someone who has a proven track record of building a blog. . . and a blog readership, for the business professional.

My Web Site Traffic Went Through the Roof - Want to know how?

Well, there are a number of reasons, but one of the things that contributed to this traffic increase is my new blog. My blog has increased my keyword rankings and has also been instrumental in attracting a lot of new visitors.

But to be honest, I didn't know one single thing about blogs...until a guy named John Jantsch helped me out. He showed me step-by-step how to set up my blog and also showed me several tricks on how to get the search engines to notice it and send me more traffic.

David Frey

Effectively employing a blog as a business tool requires a professional business approach. There are ways to create a blog with no investment whatsoever but, then again, how effective are these free blogs, what do they say about your business? About the same thing having a Hotmail account as your business email does.

Makes perfect sense, doesn't it? So, now what?

You've got two choices.

  • You can spend hundreds of hours learning all about the various blog software.
  • Hack your way through designing a blog or settle for a "me too" template look
  • Scour the Internet in hopes of finding a few blog directories or search engines
  • Research ways to submit your blog to the search engines (blogs have different engines and directories than web sites)
  • Decipher the world of RSS, XML, Atom and other content syndication tools
  • And then sit there and wonder why nobody reads your blog or. . .

You can pick-up a copy of Blog Lightning - because I've done the hard part for you. I will take you by the hand and teach you the right way to get your blog set-up, designed, submitted and found - and you won't even break a sweat. There simply is no reason for you to go it alone. Included with your copy of Blog Lightning is exclusive access to screencast tutorials that show you how to do each step outlined in the system. A screencast utilizes special software to make a video of activity taking place on a computer screen. It's like standing over my shoulder watching as I create and promote a blog. View a sample screencast here.

Warning: I'm not going to try to teach you how to get rich with a blog - there are plenty of folks out that want to do that. Blog Lightning is for the business person who wants to tap into the awesome power of blogs from someone who has been creating successful business blogs long before they were fashionable.

Look Over My Shoulder As I Perform The Exact Steps I Outline In Blog Lightning

The Blog Lightning manual is only 1/2 of this powerful program. In addition to page after page of detailed steps, you also get exclusive access to 14 screencast videos of me performing and explaining the exact actions I recommend. The steps in Blog Lightning are really very easy but, in case something just doesn't make sense when you read it, you can fire up the video screencast associated with that step and watch me do it over and over again until you get it. It doesn't get any easier than that. (New screencasts will be added as I discover new tactics and strategies - you get these updates automatically when you become a Blog Lightning customer.)

Sample list of screencast tutorials: View a sample screencast

  • Create a Bloglines Account - 2:34
  • Add Blogs to the Bloglines Feed Reader - 2:16
  • Set-up a TypePad Account - 4:05
  • Creating Default TypePad Settings - 5:56
  • Customize the Design of Your TypePad Blog - 2:44
  • Creating Basic TypeLists In TypePad - 3:37
  • Posting To Your TypePad Blog - 4:02
  • Creating Categories In TypePad - 2:33
  • Creating A Blogroll Using Bloglines - 2:52
  • Setting Up A Feedburner Account - 3:34
  • Setting Up Your RSS Feed Subscription Center - 5:25
  • Submitting Your Feed/Blog To Directories and Search Engines - 3:14
  • Tracking Your Blog With Technorati - 1:59
  • Bonus: Domain Mapping With TypePad - 6:46 (I have charged a fee of several hundred dollars just to complete this step for several small business blogs.)


"A cleverly illustrated step-by-step guide that shows you exactly how to set up a blog using TypePad. If you don't want to do it yourself, hand this to your Web person. Either way, a highly useful resource!"

Debbie Weil
marketing consultant and publisher

When you launch your blog using the Blog Lightning system you will:

  • Easily create a distinctive looking, simple to use blog
  • Immediately have your blog noticed by Google, Yahoo and MSN
  • Experience a sudden surge in search engine traffic
  • Begin finding eager readers and blog subscribers
  • Witness other blogs and directories referencing your content
  • Establish links and networks with like minded professionals
  • Create opportunities for PR in your industry
  • Uncover a number of very powerful ways to integrate your blog into all of your marketing efforts

Blog Lightning is a fast paced guided tour that features precise action steps and screenshot demonstrations designed to get any small business marketer, independent professional or solo-preneur creating, promoting and effectively using a blog to build a small business, consultancy or practice.

My own Duct Tape Marketing Blog was voted the "Best Small Business Blog" by the readers of Marketing Sherpa for 2004, 2005, and 2006 and chosen as the Forbes Magazine Favorite Pick in the small business category.

Forbes Favorite - Best Small Business Blog - view the article here
"Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."
  ~ Forbes Magazine

Best blog on small business marketing
Duct Tape Marketing - http://www.DuctTapeMarketing.com/weblog.php
Editor's Note: Wow! Duct Tape Marketing won hands-down for the second-year running, gaining more votes than any other blog in any category in the entire contest. Most bloggers can only dream of such a huge and passionate fan base. See the announcement of this year's winners

This is not a book full of theory and history. . . this is a roadmap. Follow the directions and you will have a successful blog.

Do step 1, then step 2, then step 3. . . and you will create a blog from a blueprint that works every time. The Blog Lightning Book is loaded with screenshots, screen cast tutorials and practical advice for each step in the system. Each step in the system is a real-life, proven strategy for creating and promoting a business blog The advice contained in Blog Lightning is taken from my experience with my own award winning blog and my work with the growing number of small business blogs I create for my clients.

Blog Lightning will instantly save anyone who is trying to get into the world of blogging countless hours of frustration attempting to discover how to create a blog. I am a noted small business expert, not an Internet guru, this program was created to give the small business owner the straight story on how to really use a blog to market his or her business.

With Blog Lightning, it's like having your own teacher showing you step-by-step what to do next. If you've never had a blog, you'll be up and running in no time flat. If you've been blogging for awhile, John Jantsch shows you how to promote your blog so it attracts lots of visitors (aka future clients).

Jill Konrath, President

Blog Lighting is divided into three sections

Getting Ready- Learn how to prepare for your blog and the right way to create a distinctive blog taking advantage of very user friendly TypePad Blog Hosting System.

Getting Going - The Ins and Outs of posting content to your blog and how to get your blog started the right way.

Getting Found - That is the point isn't it. In this section you will learn some of the most closely guarded secrets to promoting your blog and attracting the most traffic and readership.

"John, Thank you! It's about time someone puts some commonsense advice down on how and why blogs can help your business boom. No frills material here for everyone who wants to make more money with their site, or wants to establish themselves as an expert in their field. A must-have resource for your marketing toolkit. Using these tips, I was able to get one of my books listed #1 on Yahoo for the keyword (and name of the book) - and it happened in less than 3 weeks to get to #1. Amazing. John, my highest recommendation for this book."

Troy D White
Turning Your Words Into Wealth

You don't need to know anything about blogs to create a blog that will benefit your business. Blog Lighting is the only blog book you will ever need to learn how to create a blog, how to promote a blog and how to use a blog as a business or practice building marketing tool.

Here's What You Get With Your Blog Lightning System
1) 130 page Blog Lightning manual, loaded with screenshots to guide you through each step.
2) 14 video screencast tutorials to show you exactly how to execute each step
3) Bonus #1 - Audio Seminar - Why Every Business Should Have A Blog - with Debbie Weil, publisher of www.BlogWriteForCEOs.com
4) Bonus #2 - Audio Seminar - The Ins and Outs of RSS - with Rodney Rumford, creator of www.myrsscreator.com
5) Bonus #3 - Report - The Business Case for RSS - Rok Hrastnick - www.marketingstudies.net
6) Bonus #4 - The Complete Beginner's Guide to Podcasting - Sharon Housley, marketing manager for www.FeedforAll.com and NotePage

My Guarantee - I guarantee you will set-up and promote an effective blog in no time at all using the Blog Lightning System or I will give you a 100% refund. Buy the book, view the screencasts, give the entire program a thorough test drive. If you're not convinced that this is the best blog building and promoting program ever created, just drop me an email and I will issue a full refund.

Order Blog Lightning
Click the link below to order your immediate digital download copy of Blog Lightning for $97.
All major credit cards and PayPal accepted.
Blog Lighting is 130+ page PDF ebook loaded with real action screen shots and examples.
You will need Adobe Reader - Click on the link to download a free copy)


*The Duct Tape Marketing Blog was chosen "Best Small Business Blog" by the readers of Marketing Sherpa in 2004, 2005 and 2006 and was chosen as a Forbes favorite for marketing and small business.

Blog Lightning is a Duct Tape Marketing property of John Jantsch - Jantsch Communications. All rights reserved.
John Jantsch | 201 Wyandotte, 101c | Kansas City, MO 64105 | 816-561-3931 | john [at] ducttapemarketing.com


"Iíve been blogging for several years now and when I read Blog Lightning all I could think about was ďMy gosh, I wish I would have had this information when I started, what took me weeks or even months to figure out will take you only a couple of hours with Johnís book.Ē This is the best guide to getting a blog going Iíve seen. I highly recommend that anyone considering blogging read this book immediately, I couldnít believe the changes I made to my blog to make it better after reading it. This really is the ultimate get started guide to blogging."

Dave Lakhani - CEO